Choose your methodology wisely

Choose your methodology wisely. Don't be too quick in running away from using a quantitative methodology because you fear the use of statistics. A qualitative approach to research can yield new and exciting understandings, but it should not be undertaken because of a fear of quantitative research. A well designed quantitative research study can often be accomplished in very clear and direct ways. A similar study of a qualitative nature usually requires considerably more time and a tremendous burden to create new paths for analysis where previously no path had existed. Choose your methodology wisely!

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